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Kraft Eden’s 9 Days of Cheese-mas with Keso de Gallo

Christmastime is a time to celebrate the birth of Jesus. It is also the time to spread happiness. But what is Christmas without some good food and bonding time with family? That is what we Filipinos are known for. Merrymaking at its best combined with the sweetest dishes on our table — it’s what defines a perfect Christmas for us. But just recently, we have been troubled by some very strong rains and flood. Our tropical country was lashed by typhoons just too recently. I heard some parts of the country hit by the typhoons are having a hard time lifting their spirits up for Christmas. Some people are not as lucky as ourselves. But that doesn’t end there. We could be our very own fellowman’s heroes.

Christmas in the Philippines always includes the traditional Misa de Gallo. After such would be the perfect time for families to munch on native treats. But is this custom still being celebrated nowadays? Or do people go to church, go home and continue their own busy lives like any other day? To revive the real Pinoy Christmas Spirit, Kraft Eden Cheese made possible the event called Keso de Gallo, 9 days of reviving the goodness and enjoyment of our very own native delicacies.

(Read the complete entry here: Eden Revives The Real Pinoy Christmas Spirit by Bryan Karl Yuson)

Parallel to the nine-day Simbang Gabi, Eden brought the goodness of Filipino dishes to Pinoys in nine different towns, namely, Bacolod City, Iloilo, Davao, Cagayan de Oro, Cebu City, Naga, Butuan City, Laoag, and Pampanga.

“We may have lost a lot during the typhoons but the strong winds and torrential rains are not enough to dampen of faith and optimism for these Holidays,” says Alex Tacderas, Category Marketing Manager for Cheese and Spoonables, Kraft Foods Philippines. “That’s why Kraft Eden Cheese is bringing Keso de Gallo, to multiply the joy of this season for families nationwide because we believe that Christmas deserves a longer feast and merry-making.”

In cooperation with top media outlet ABS-CBN, non-government organizations and the local government units, Eden has been setting up programs and activities in the different towns, wherein a cook-off was also held for the most innovative native dish that incorporated Eden cheese participated by various schools. The winning dishes were then served as a treat to the churchgoers after the mass. Not only did the people taste their native bibingka and puto bumbong (traditional egg and rice cakes) made more delicious with Eden cheese, they were also able to make new cheese dishes that everyone enjoyed emphasizing Eden’s versatility campaign, “Dahil kay rami talaga nating nagagawa pag may Eden Cheese.” (Because we can do so much with Eden Cheese.)

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