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Kraft Cheez Whiz Palamantasan

In line with the Nutrition Month Celebration this July, with the theme, “Healthy Lifestyle ng Kabataan, Landas sa Kinabukasan”Kraft Foods Philippines, in partnership with the Department of Education, launched “Palamantasan” – an inter-school competition for nutrition education-the first of its kind in the Philippines.

On July 17, 2010 (Saturday), the Lapu-Lapu Central Elementary School participated in the said competition. Categories include the Sabayang Bigkas, Jarchitecture, Sandwich Art Making, Palamantasan Cheer and an Essay Writing Contest.

Kraft Cheez Whiz chose to do a school-based program to further raise public consciousness.

“School is, second to home, where children learn basic lessons and values.” Alex Dan Tacderas, Category Manager for Cheese and Spoonables, Kraft Foods Philippines, shares. “That is why we wanted to direct our cause and execute our program in schools–in both an enjoyable and educational way.” Tacderas adds.

“These schoolchildren are at the stage of developing a sense of responsibility. This is why we want them to realize the significance of proper nutrition themselves–through a series of fun, creative and learning activities.” Paolo Serrano, Senior Brand Manager of Cheez Whiz, Kraft Foods Philippines explains. “These are children and we all know they prefer learning in a fun yet challenging way. We wanted to relay our cause to the schoolchildren through competitions.” Serrano further states.

Below are the Winners for the Lapu-Lapu Elementary School Leg.

Sabayang Bigkas
Coaches: Sheila R. Dumagil, Lucena S. Ngujo, Sarah V. Igoy
Teacher / Adviser: Shiela Dumagil, Lucena Ngujo. Delia Anongos, Jessica Hiyas, Sarah Igoy, Dalela Sumalinog
Name of Team: Team Aktibo

Essay Writing Contest
Montessa Despi

Coaches: Emily Lou Curiba / Dexter Postrano
Teacher / Adviser: Dexter Postrano, Estrella Marañon
Name of Team: Ch-Wezzy Body Protector

Sandwich Art Making
Dina Mondelo (mom) and Zamantha Mondel (kid)
Coach: Susie T. Yu
Adviser: Verna Alipar
Name of Recipe: Crunchy Cheese Stick-wiches

Palamantasan Cheer
Coaches: Edlynne Baguio and Marian Dungog
Teacher / Adviser: Sarah V. Igoy
Name of Team: S.H.E BRATS


Winners will compete at the Regional eliminations, and succeedingly to the National Finals.

Kraft Cheez Whiz and DepEd declared Palamantasan as a nationwide nutrition advocacy that will be conducted until the month of September.

Over the years, educating children about proper nutrition has been one of the primary advocacies of many institutions. Palamantasan revolutionizes the learning experience of school children in corporate-sponsored nutrition education.

To know more about this, you can join Palamantasan and make a pledge. With Palamantasan as a promising project to help children become healthier in more ways than one, the country is continuously given the hope of a better and brighter future.

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