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Jolly Toy Scouts converge at SM City Cebu

17th Jollibee Maaga ang Pasko: setting the stage for a new Pinoy Christmas family tradition


Now on its 17th year, Jollibee’s Maaga ang Pasko intensifies its nationwide campaign of spreading cheer to less fortunate children with the help of its army of Jolly Toy Scouts composed of its customers, partner schools, companies and now – Filipino families who want to bond together while reaching out to others in this season of giving.

To officially signal the start of the Maaga ang Pasko season, Jollibee has set up five Jolly Family Toy Scouts Christmas hubs in partnership with SM Supermalls including SM City Cebu. Last October 30, Cebuanos recently witnessed the fun and memorable kick-off activity cum media launch held at the Event Center of SM City Cebu. In attendance were Cebu City Mayor Michael Rama, the new batch of Jolly Toy Scouts partner schools and companies from the region, Jolly Toy Scout families as well as Jollibee executives led by Jollibee Operations Director for VisMin District 1 Grace S. Mercado.

“We would like to invite Filipino families not just here in Cebu but across Visayas  to celebrate the season by becoming instruments of sharing and giving—specifically by making Maaga ang Pasko a part of their family Christmas tradition,” says Mercado.

Various family-themed booths were set up in the Event Center of SM City Cebu to enable participants and mall goers to enjoy the time with their families while contributing to the campaign. All they had to do is present old toys and books in exchange for tickets to join in the fun.

Among the morning’s program event highlights were the induction of the 2011 batch of Jolly Toy Scouts in Cebu, as well as the symbolic hanging of commitments in the Maaga ang Pasko Pledge tree by representative families including the Garcia Family of Cebu City, Suplido Family of Silay City, Negros Occidental, Jollibee Family Values Awards winner from Visayas and Mayor Michael Rama. These family pledges are meant to inspire other Filipino families to do something together for others through Maaga ang Pasko and experience a more meaningful Christmas.

“It’s that time of the year again when kind-hearted Filipinos create a meaningful, earlier Christmas celebration through the magic of toys and books. I think there is no better way for families to bond than to work together in bringing the joy of the season to those who need it most,” adds Mercado.

“Generosity is one of the important things that a family can learn together at Jollibee Maaga ang Pasko. We’re happy to be given a chance to join in this worthy cause and further strengthen our family ties in the spirit of giving,” says Mardi Suplido.

The Maaga ang Pasko Pledge tree will be on display at SM City Cebu so other families can hang their pledges.  These pledges can range from simple donations or gifts for their chosen orphanages or foundations, as well as outreach activities.

To date, Jollibee Maaga ang Pasko has spread the holiday cheer to thousands of children through almost two million toys and books collected and distributed over the years. Last year, students from 60 schools and employees from 33 companies worked together to gather 200,000 toys. Known collectively as the Jolly Toy Scouts, these volunteers gave less fortunate children a more memorable Christmas celebration.

“Maaga ang Pasko owes its success to the participation of our Jolly Toy Scouts.  If we get to engage their whole families this year, it will help the campaign touch more hearts and lives, strengthen family ties and promote positive family values,” Mercado adds.

To become Jolly Toy Scouts, Filipino families can simply set a day to gather their old toys and books in their homes and drop them off in the Maaga ang Pasko boxes in any of more than 730 Jollibee stores nationwide.

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For media inquiries:

Please contact Dennis Reyes at dennis.reyes@jollibee.com.ph or Chele Mendoza at (0915) 236-6129 or chele.mendoza@stratworks.ph or Kezia Romblon at (0917) 815-7800 or kezia.romblon@stratworks.ph

Image credit:   echusera.com



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