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5 Tips for Well-Designed Business Cards

Business cards are a must-have for businesses and organizations nowadays. A business card can go a long way in helping to build a networks and relationships with customers and other businesses. A well-designed business card is the need of the hour, as it is an effective representation of your company. It is one of the most economical ways to make a name for your business and create your own brand. Regardless of their nature, almost all businesses use business cards.

With the increase in usage, different concepts, themes and designs have been developed for business cards. It is another area where businesses can compete with each other. The importance of a well-designed business card isn’t lost on anyone. Here are 5 tips for well-designed business cards.

1. Incorporate Necessary Information

All necessary information about your business should be printed clearly on your business card. This includes contact information, such as cell phone number, landline number, email address and fax number and correspondence address. Your company name and logo should also be displayed prominently. These are the basic pieces of data a person looks for in a business card. One thing you have to consider is that all information should be printed neatly and be legible. Using a standard font with adequate font size will do the needful.

2. Use Paper of Good Quality

The paper quality has to be good so that the information printed on it also looks good. There are many options for choosing paper type, such as matte, glossy, perforated edges or textured. Whichever paper you select as the material for your business card, make sure it is of a good quality. It is a good idea to have your cards printed on a paper on which people can write. Sometimes people want to jot something down on the card and they won’t be able to if the card is made of metal.

3. Get a Professional

Getting a professional touch for your business card is important. If you don’t have the budget for hiring the services of a graphic designer, at least consult one before you proceed with the designing. Show a preliminary design to the designer and he will advise you on how you can improve it. Even a short chat with a professional graphic designer can make a huge difference to the end product.

4. Don’t Leave the Backside Empty

Business cards have two sides and you can use them both. While the front is for the necessary information mentioned above, the backside can be used for providing extra tidbits of information about your business or mentioning special offers that customers can avail. Often, businesses have a map printed to their location on the back of the card.

5. Choose the Best Design Possible

The best design for your business card doesn’t have to be sophisticated or any avant-garde piece of art. A simple design that includes all the necessary information and your company’s logo, while being legible and printed on good quality paper should suffice. Try comparing it with the cards of other businesses in the same industry to know where you stand.
A well-designed business card can serve as an effect representative of your business. Make sure you follow the tips listed above and get the most out of your business card.

Andrew has been helping businesses with their brand communication through business cards and promotional products. Andrew specialises in the production of branded promotional pens.

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