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Jollibee Maaga ang Pasko brings cheer to Cebuanos


Jollibee continues its tradition of making Christmas brighter with the magic of toys and books as its longest-running Maaga ang Pasko headed down South to spread cheer to children and families in Cebu City last December. Now on its 17th year, the project intensified its nationwide campaign as Jollibee employees, customers as well as Jolly Toy Scouts from partner schools, companies and families in this side of Visayas joined hands to touch the lives of even more children and families in need.

Students from Bagong Lipunan Elementary School in Mabolo, Cebu City and Carreta Elementary School in Carreta, Cebu City felt the warmth and cheer of Christmas as they opened bags of toys and books and enjoyed langhap-sarap Yumburgers  during the school caravan. Jollibee was also present and entertained the kids with a dance number, eliciting wider smiles form the children.

Bagong Lipunan Elementary School Principal Sheila Pancho expressed the entire school’s gratitude to Jollibee’s goodwill. “It’s evident in the expression on the kids’ faces how happy they are with this early Christmas gift. This will surely be a memorable Christmas for all of them,” she shared.


This is also the first year that Jolly Toy Scout families in Cebu were called to participate thru the Maaga ang Pasko gift giving activity and share their blessings with less fortunate families.

“Jollibee is happy to be the bridge between these families. We want to start a Filipino Christmas tradition of giving and we hope this habit spreads to more families,” said Vice-President and Regional Business Unit Head for Visayas/Mindanao Beng Huyong during the Family Gift Giving Activity at Jollibee’s branch in Cebu A.S. Fortuna Branch.

Jollibee, through the DSWD, invited four families from the area — the Andales, Gomez, Antig, and Rafols families as the special beneficiaries of gifts from generous family donors and partners. Apart from toys and books for the kids in their household and Jollibee gift certificates , these families received various gifts ranging from basket of groceries, clothes and other special items from volunteer families like the Suplido family, Jollibee Family Values Awardee from Negros Occidental, as well as the Garcia family and Jollibee’s own District 1 families.

In addition, the beneficiary families were all provided with technical skills training scholarships courtesy of Technical Education and Skills Development Authority (TESDA) Cebu.

Similar Maaga ang Pasko school caravans and the family gift giving activities were held in Manila, Naga, Pampanga and Cagayan de Oro.

Kids of Bagong Lipunan Elementary School wear Jollibee cutout hats to welcome the Maaga ang Pasko team

Kids thoughtfully prepared a thank-you poster for Jollibee

Students excitedly open their Maaga ang Pasko goodie bags

The Jollibee Cebu team, headed by VP and Regional Business Unit Head for VisMin Beng Huyong (center), with the kids of Carreta Elementary School

Jollibee’s District 1 family with the Andales family

The Family Values Awardee Suplido family gives a Christmas message to the Rafols family

The donor and recipient families share a hearty meal together

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