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Globe Run4Home 2012 races responsibly

Now on its fourth year, the much-awaited Globe Run4Home has always been known for its socially responsible component. Proceeds of the fun runs in the last three years have been donated to partner beneficiaries with missions to attend to the society’s need for quality homes.


Turning corporate accountability up several notches higher, Globe Run4Home 2012 welcomes and seeks to comply with the set of race coordination guidelines that has recently been created for the local government of Cebu City. A group of race organizers, Cebu City Sports Commission, and Cebu City Traffic Operations Management got together to ideate on the various parameters that will now be required of race organizers in an effort to protect runners from fly-by-night schemes.


“We understand – and fully agree – that the journey to the finish line is still part of the entire socially responsible experience. As such, we are delighted to have the expert assistance of Event King, Inc. in putting Globe Run4Home 2012 together.  We excitedly look forward to the learning, relationships, and fun that we know Cebu will add to the history of Run4Home,” said Yoly C. Crisanto, Globe Head for Corporate Communications.


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Established in 2004, EventKing Corporation boasts of an extensive portfolio that that are national and international in scope. Their end-to-end services include conceptualization, development, sponsorship sales, implementation, documentation, feedback, and evaluation.


“We admire the passion and unwavering commitment of Globe to serve communities in need through Run 4 Home. Globe Run4Home has gained a steady following through the years not only because of the purpose their individual runs serve but also because of the actual service each runner has been given. As Globe’s official race partner, we look forward to upholding, if not improving, the fun run experience this coming race,” said Michael James Galura, president of EventKing Corporation.

Proceeds from Globe Run4Home 2012 will be channeled to four non-government organizations — Gawad Kalinga (GK), Habitat for Humanity Philippines (HFHP), Cebu Biodiversity Conservation Foundation (CBCF) and Philippine Tarsier Foundation, Inc. (PTF).  GK and HFHP both aim to provide housing development projects for their respective communities nationwide. Urgent assistance will also be given to the victims of recent catastrophe Typhoon Sendong.

On the other hand, CBCF strives to empower the communities of key biodiversity areas with transformative solutions for taking being accountable for their wealthy ecosystems. On a similar environmental note, Philippine Tarsier Foundation Nature preserves the habitat of the endemic yet world-renowned tarsier. Nature, after all, is everyone’s common home.


Race details


Registration rates for Globe Run4Home are at its most affordable this year.

Registration fees per category are P300 for 3K, P400 for 5k, P500 for 10K, P600 for 15K, and P700 for 21K. The registration fee of the 21k category includes race shirts in various sizes, race bib number, timing chip, and finisher’s medal.


Registration is ongoing at Paseo de Ciudad, 1st level, Ayala Center, Cebu City and via www.globe.com.ph/run. Globe Run4Home 2012 is supported by Alaska, Gatorade, Summit Natural Drinking Water, Airphil Express, Marriot Hotel Cebu, McDonald’s, Timex, and Trends & Technologies.

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