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Cebu is Asia’s Destination for Green Jewelry

The Cebu Fashion Accessories Manufacturers And Exporters Foundation (Cebu FAME Foundation), is launching a second edition to its international “Bijoux Cebu” trade show. BIJOUX CEBU – Spring-Summer 2010 Collection is an international trade exhibition of fashion jewelry and accessories showcasing exclusively Philippine-made products in an event designed to be both commercial and social experience. This will be held on September 26-28, 2009 at the Prestige location of Shangri-la’s Mactan Resort and Spa, Cebu, Philippines.

Bijoux Cebu is the counterpart of CFIF’s CebuX, and is a trade show promoting the Philippine fashion accessories industry to foreign buyers.

This year’s theme is “International Green” and will showcase products for the 2010 Spring-Summer Collection.  The collections are inspired by cultures spanning 5 continents – Asia, Europe, North America, South America, Africa.

These cultural inspirations will be brought together by Filipino artistry into unifying, high-fashion costume jewelries with international appeal.

“For this year’s event, we are looking at 40 exporters exhibiting at Mactan Shangri-la’s Marquee Ballroom,” Mr. Butch Carungay, Bijoux Cebu Chairman, stated.

“In addition, there will be 70 more exhibitors at the Shangri-la Gardens for the Cash & Carry Exhibit.  This segment shall be open to the public. By holding our own trade show in Cebu, which is the Philippines’ capital of the fashion accessories industry, participation cost is much lower and we can showcase a wider variety of products from more exporters.”

Holding its own show here in Cebu is a very timely move for the foundation and could push the industry to new heights. This is because of the ever-growing global green movement, which drives eco-consciousness into the minds and cultures of most countries worldwide.

Among others, the global green movement calls for using only natural and bio-degradable products, and supporting those manufacturers that also practice social responsibility with regards to environmental preservation.

“The global green movement is a very good fit for Philippine fashion accessories. “We have been making green jewelry for over 30 years, using the vast natural resources found in our country, long before ‘eco-friendly’ became popular.

This is why we are positioning Bijoux Cebu as ‘Asia’s Destination For Green Jewelry’. Everything about our products is green – from the components, to the entire manufacturing process, and even our product labels.”

The 3-day event has a full program in addition to the trade exhibit.  There will be daily fashion shows, design competitions, and social functions for the buyers.

A special craft demonstration area will also be set up to provide buyers with a first-hand look at how our artisans create the costume jewelries.

Bijoux Cebu 2009 is supported by the Export Development Council, Department Of Trade And Industry, Department Of Science And Technology, Department Of Tourism, Department Of Environment And Natural Resources, and Mactan Shangri-la.

The event is organized by Cebu FAME Foundation, PJ Aranador, and Crinnovent Corp.

For inquiries, one may contact the secretariat at 3472987.


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