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TeeDee: Hear and Wear

Selling original records has become quite a struggle for the music industry, especially when almost everything can be easily accessed on the internet for free.

“Music is now ill in Cebu.” says Sonic Boom Music Producer and famous band manager, Alex “Phat Boy” Lim during the TeeDee Press Conference held at the Outpost Restobar last July 17, 2010. He asserted that truly, everything changes-even music, and perhaps, there will come a day that nobody will buy original albums. “It’s not shocking to know some countries having no music albums sold. Our country will somehow be one of them but that is not today. We all should rely on the progress of time on when to adapt the new trend of music playing.”

Halfway through last year, we at SONIC BOOM noticed an unmistakable trend in our audience’s consumer behaviour – our CDs were not moving as much as our band shirts were. We knew for a fact this wasn’t indicative of how they valued our artists because they do pay a considerable amount to get into our events, and they also patronize our bands religiously. We also knew that it was no coincidence that this happened at a time when torrents, piracy, e-radio and other free digital media were proliferating.

So much goes into preparing an album. Any band will tell you that. To invest that much time and resources into something that competes with free media just did not seem logical. We knew that we needed to come up with something that would showcase our artists, spread their music, and most importantly, give the fans more value for their purchase. Hence the TeeDee – Hear and Wear.

Sonic Boom comes up with a new avenue for bands who want to have albums. Not just plain albums- albums that will ‘click’. As remembered, last summer, Sonic Boom officially announced that they are now a music and label company.

As for Sonic Boom, TeeDee is the solution of the predicament of Cebu’s Music Industry. The name says it all: TeeDee. A t-shirt with a CD. The philosophy behind the TeeDee is simple: More bang for your buck.

Why you should buy one:

Affordable: For only Php500, you get a high-quality shirt and great music from bands you love.

Art+Music: The TeeDee also opens an awesome new avenue for musicians and artists to collaborate. Renowned art-scene superstars creating pieces inspired by a specific band’s sound — music you can see.

Fit: There are 5 sizes to choose from! Our sizing is based on numbers, making Size 1 the smallest (XS) and Size 5 the largest (XL). Special sizes are also available by order.

Music: Let the band give you a unique aural experience: three tracks, handpicked by the band for your listening pleasure. As if that were not enough, the lyrics of the single are printed inside the shirt in the vocalist’s handwriting; along with autographs of all the members.

Limited: You will own a collector’s item! We like to keep things unique, because we know you do. We limit our production of TeeDees per batch.


The bands featured as the first batch now being produced in TeeDee are the following with their album title and the shirt designer name.

December Avenue “Time To Go” – Curious Wiji
Gasulina “Risk Addicted” – Nick Automatic
The Line Divides “Don’t Let It Go” – Burito Machine
Subscapular “Telefication” – Alex Pelayo
Salaman “Soldiers of the New Age” – Bunny Pasig

For more information and ordering details, visit http://teedee.com.ph/

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