The welcoming azure seas, the rolling cerulean skies, the rolled-up indigo jeans, or the languid notes of the blues playing in the background, Gap unveils a refreshing view of the summer’s definitive looks by turning to the coolest hue in complementing the warmest months. By turning into the legendary spirit of the Americana, Gap revisits the iconic looks that gave birth to the ultimate state-side brand, with pops of optimism, freedom, and exploration waving proudly among its relaxed and effortless collection.
Turning to the American summertime traditions of road trips, Independence Day, bandana-sporting cowboys, and Miami beaches, Gap’s key looks for Summer 2014 represent a timely revisiting of the ultimate summer experience, where simple pleasures, family fun, and a total escape constitutes the best holiday memories. Thereby, Gap invites you to dress appropriately, with comfortable casual separates, worry-free denims, light-weight whites, and popsicle-hued pastels to best keep cool in the year’s hottest season.
Courtesy of GAP CebuCourtesy of GAP CebuCourtesy of GAP CebuCourtesy of GAP Cebu
The color-wheel turns to wild abandon, albeit in hushed, understated tones, as candy hues bring a world of brights to Gap’s range of feminine slub tees. The men’s knits, short-sleeved oxfords, madras shirts and classic shorts also get the refreshing makeover, with the quintessential sun-kissed pastel palette bringing to life a wide range of patterns, prints, and textures. The kid’s line, on the other hand, turns to the tropical explosion of neons and blacks offering the temperate color-block to its muted tones. Found in easy-woven dolphin shorts and rompers for girls, and flat-front oxford shorts, ombre graphic tees, effortless shirts and madras for the boys, Gap’s play in texture and prints is still present, in juvenile reincarnations, as solids, stripes, and dots offer the ultimate amusement to children’s dressing.
Courtesy of GAP CebuCourtesy of GAP CebuCourtesy of GAP CebuCourtesy of GAP Cebu
The stark, clean, and timeless allure of white also gets the Gap revisiting this season, as eyelets and handiwork textures find their way in hippie-inspired dresses, shorts, and crisp denim for the ladies. The men, on the other hand, get that beach-faded look to their corduroy surfer shorts, chalk-colored, slim-cut 5-pocket jeans, and breathable casual white tees. The young ones take the immaculate color scheme to its most innocent, with tonal textures, woven feminine details, and soft touches of gray finding their way to girl’s dresses, and bleached seersuckers, chambrays, indigo stripes and well-meaning pockets meet boy’s shirts.
And finally, Gap’s quintessential color, indigo, gets the modern lift as star-spangles and traditional bandana prints liven up ladies’ denims, shirts, dresses, and skirts. The men, on the other hand, take on a more somber approach, with moody, inky blues abounding on tees, shirts, and shorts in chambray and denim. The children’s collection gets a proper education of the Gap heritage, with its definitive blues meeting open stitch sweaters, jeans, and playful wovens for girls and bandana-printed tops, linen polos, and denim pants for boys.
So, in keeping with the summer spirit of carefree fun, unabashed relaxation, and the pursuit for all things fresh and new, Gap unfurls the freedom to craft your own adventure this season, with its fresh, comfortable, and effortless collection that is loaded with heritage and tradition. By looking back to the best of times, while keeping a keen optimistic view to the memories ahead, Gap brings in a refreshingly new glimpse to summertime blues.
Gap is exclusively distributed in the Philippines by Casual Clothing Retailers, Inc. (CCRI), a subsidiary of Stores Specialists, Inc. and is available at Glorietta 4, Robinsons Magnolia, SM Mall of Asia, SM Megamall, Shangri-La Plaza, Bonifacio High Street, Trinoma, Alabang Town Center, Abreeza Mall, Davao, Eastwood Mall and Ayala Center Cebu. In Cebu, Gap is located at Level 1, Ayala Center Cebu new expansion wing. Get the latest style updates and fashion trends through Gap’s Facebook page at www.facebook.com/GapPhilippines and their official website at www.gap.com.ph. Follow Gap on Instagram @GapPhilippines.
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