OREO launches the most iconic partnership ever with BTS

BTS is sharing a taste of their Korean roots through a new OREO cookie they created.

• The OREO cookie offers a taste of BTS’s home with a hotteok-inspired brown sugar–pancake flavor, while our first-ever purple wafers honor BTS fans
• Marking their first-ever global snacking partnership, BTS designed all 13 unique cookie embossments to honor 13 years of BTS 

Inspired by the letters BTS and BTS Fans exchange with each other, the OREO brand is inviting fans to submit “love letters” for a chance to have their letter featured on a global stage

MANILA, PHILIPPINES – OREO and BTS fans, the ultimate treat has arrived. In an unprecedented global pairing, RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook are joining forces with the world’s number-one cookie to drop the Limited Edition OREO & BTS Cookies. Featuring a delicious brown sugar–pancake flavor, this special release is a direct tribute from BTS to their dedicated fans, kicking off a playful movement spanning more than 80 markets worldwide.

This landmark partnership represents the OREO brand’s ongoing strategy to shake up the competitive snack market through one-of-a-kind, culturally defining collaborations. By teaming up with global icons BTS, the brand is transforming its classic cookie into a worldwide conversation—sparking immense fan excitement and injecting signature playfulness into pop culture.

A Deeply Personal Flavor Remix

The collaboration delivers a deeply personal flavor profile to the global stage. The Limited Edition OREO & BTS Cookies feature a sweet creme filling that mirrors the taste of hotteok—the warm, brown sugar–stuffed pancakes beloved in Korean street food markets. Because the members of BTS grew up loving both hotteok and OREO cookies, this flavor is a meaningful bridge connecting their Korean heritage to a snack they have always cherished.

“For OREO to be the first snacking brand we’ve collaborated with globally is a huge honor. We ate them as kids, we eat them in the studio, and now OREO is helping us share a taste of home with the world,” said BTS. ”We’re just so proud to add our own chapter to OREO’s amazing story.”

Designed by BTS, Dedicated to Fans

BTS poured their hearts into the look of the cookies as well. To honor the group’s 13th anniversary, the cookies feature 13 custom embossments designed by the members themselves. The designs include the band members' names, the iconic BTS light stick, and a hidden message formed by three specific cookies. Fans are encouraged to collect the cookies to unveil the full message!

While the cookie designs celebrate the fandom, the vibrant packaging pays homage to South Korea’s bustling street markets. From the moment fans pick up a pack, they are invited to experience the energy, sights, and sounds of Korean culture.

Write the World’s Largest Love Letter

To channel the fandom's rich tradition of letter-writing, OREO is rallying fans to help create the world’s largest digital love letter to BTS. Fans can join the movement by scanning the QR code on the limited-edition packaging or visiting www.oreosea.com to submit a playful note.

As messages pour in from around the world, fans will be able to read shared words of appreciation before the massive love letter comes to life in a major real-world activation. Submitting a letter also enters fans for a chance to win exclusive OREO & BTS prizes.

Celebrating Culture and Community

“We are always looking for exciting and meaningful ways to connect with our consumers, and the collaboration between OREO and BTS brings that vision to life in a truly special way," said Aleli Arcilla, Managing Director for Mondelez International Philippines. "This joyful moment is a shared experience that celebrates creativity, culture, and the deep bond between BTS and their fans. We’re excited to give Filipino fans a chance to be part of this global movement and create their own moments of play through OREO.”

Availability and Launch Event Details

• Presale: Starting June 2, 2026, on the Mondelez PH Shopee page.
• Retail Rollout: Hitting store shelves nationwide on June 8, 2026 (available for a limited time while supplies last).
• Grand Public Launch: On June 14, 2026, OREO will host a massive, fan-first celebration at Market! Market! in Taguig City. Coinciding with the BTS anniversary celebrations, this public event promises an unforgettable experience for attendees. Pre-registration opens on June 9, 2026.