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Lapu-Lapu City Propels Tourism Through QR Codes

With the advent of digital age innovating almost every aspect of our daily lives, Lapu-Lapu City heeded to the call of society and recently launched QR code markers situated in 3 major tourism spots in the city.

Location of Lapu-Lapu City QR Codes

The 3 major sites that received the QR code blessing are the Liberty Shrine, the old Lapu-Lapu statue located in Opon town square, and Virgen de Regla Church.

Most people nowadays have smart phones and these gadgets can now be utilized to provide information about the tourism sites which the sightseers visit. They just need to download a QR code reader software on their phones. Then the code will be processed through an imaging device like a smart phone.

Tourism goes digital! Image courtesy of Lapu-Lapu City Facebook Page.
Tourism goes digital! Image courtesy of Lapu-Lapu City Facebook Page.

How does a Lapu-Lapu City QR Code Work?

QR Code, otherwise known as Quick Response code, works just like the barcodes we know every time we go to the groceries or department stores. The only difference lies in the fact that the QR codes give some information in return.

To give you an idea on how it can be of use to you, everytime you place your smart phone on the QR code of the old Lapu-Lapu statue in Opon, an original image of the statue can be seen on your phone. The statue used to carry a bow and arrow but now carries a club.

Old and New Lapu-Lapu statue in Opon. Image courtesy of Sir Jonji Gonzales.
Old and New Lapu-Lapu statue in Opon. Image courtesy of Sir Jonji Gonzales.

Eventually, more and more tourism sites will benefit the QR code technology.

Currently, a downloadable tourism guide to Lapu-Lapu City is being worked on and will be available at the airport, key tourist spots, and the Lapu-Lapu City Hall.

These efforts are made to maximize the position of Lapu-Lapu as one of the premier tourist destination by supplying the torists with readily available information which will make their visit more remarkable.

The start-up idea was actually the brainchild of InnoPub Media, various private sector affiliates, as well as Smart Communications.

Why did Lapu-Lapu City Embrace Digitalization?

Having been made aware of the benefits of digitalization, Lapu-Lapu City will be utilizing the technology to enhance good governance.

Aside from finally accessing the power of QR codes, Lapu-Lapu is the very first local government unit which enabled its constituents to download the State of the City Address made by the mayor, accessible through an ebook. They are also the very first to run an online news site powered by the SK official and some students.

Just a few days ago, the city was very proud to celebrate the 492nd anniversay of the very first victory made by the Filipinos against the Spaniards; Battle of Mactan or Kadaugan sa Mactan.

“We will never forget what our country’s first hero did here. We will always do our best to promote our history accurately. We will preserve our culture and heritage and defend it against those who desecrate it,” explains Mayor Paz Radaza upon the launching of the Lapu-Lapu City QR codes.

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